Dawn Punjab

Steadfast Nutrition Powers India’s biggest Bodybuilding championship, second time in a row

Steadfast Nutrition sponsored the event to make bodybuilding a part of mainstream sports and reach its goal of making India the Sports Capital of the World

Chandigarh / Panchkula: The National Physique Community’s North India and Mr Tricity Bodybuilding and Physique Championship, considered the region’s biggest bodybuilding tournament, successfully took place in Panchkula. Steadfast Nutrition, India’s leading sports and wellness nutrition brand was the main sponsor for the big-ticket event which showcased the talent of over 200 bodybuilders from all over North India. Steadfast Nutrition says it sponsored the event to further its initiative of making bodybuilding a part of mainstream sports and reach its goal of making India the Sports Capital of the World.

Steadfast Nutrition founder Aman Puri said, “Steadfast associated with this championship since we wanted to provide a platform for aspiring bodybuilders to showcase their talent. Bodybuilding is still not recognised as a sport in India, bodybuilders are still not perceived as athletes. By presenting contests like these, we want to expand the sport’s reach and encourage the youth to take up bodybuilding as a career. India is a powerhouse of sporting talent. Unfortunately, our youth don’t get the right opportunities and platforms to display their skills. We firmly believe that these initiatives will go a long way to make bodybuilding a part of mainstream sports and also further our goal to make India the Sports Capital of the World.”

This year’s NPC is particularly crucial for bodybuilding athletes since it’s essential to have an NPC participation certificate to be able to compete in the Sheru Classic pro qualifier to be held at the International Health, Sports, and Fitness Festival in New Delhi in June. A win in the Sheru Classic will assure a ticket to the athletes at the Amateur Olympia, which is a gateway to the world’s biggest bodybuilding championship- Mr Olympia.

The athletes faced off in five categories- Classic Physique, Men’s Physique, Women’s Bikini, Women’s Physique, and the Star category for the specially-abled.

Steadfast Nutrition has propelled numerous athletes to medal-clinching performances at national and international events, contributing to the country’s glory. From the Olympics to the Olympia, athletes fuelled by the company, have scripted history and achieved the impossible. Through its organ-friendly, rigorously tested, top-quality supplements, the company has successfully filled the gap in the Indian market between the demands of the sports fraternity and high-quality nutrition, helping break its dependence on foreign supplements.

This is the second year in a row that Steadfast has sponsored the NPC North India event- it was the main sponsor for the November 2021 championship as well. In fact, Steadfast Athletes Surbhi Jaiswar, Jyoti Gupta, and Shikha Thapa had swept the podium at the bikini bodybuilding event. All of them had credited their performance at the event to the company’s nutritional supplements.

The company has previously been the presenting partner at many national and international championships like the IHFF Amateur Olympia, Sheru Classic, and the Dubai Muscle Show.

Steadfast Nutrition has been a phenomenon ever since it burst onto the sports nutrition scene in 2017. The brand has expanded its footprint across the country. It has a presence in states like Maharashtra, Punjab, Delhi-NCR, Assam, and Madhya Pradesh. Steadfast’s mantras, ‘We Understand Organs Better’, and ‘For Athletes, By Athletes’ have made it the preferred choice of countless sportspersons, all of whom vouch for its role in their success. The brand also pursues a unique vision of catering to people of all age groups- from five to 95 years.

DP Bureau
Author: DP Bureau

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